In order to tell a story and communicate the message effectively , I follow a proven industry process of research, storyboarding and animatic draft review. I use After Effects and Illustrator in combination with Photoshop as my main toolkit…however I don’t want to limit myself to the technology.
Starts with a solid Storyboard, borne out of LOTS of sketching! Arriving at the right idea comes from pitching multiple concepts until the right one sticks.
Roughing out the timing and testing the concept in an animatic is a great way to see what’s working visually and with the music early on with the stakeholders.